@article{Tkachuk_Novikova_2008, title={Ethical norms of pharmaceutical business regulations}, url={https://pharmj.org.ua/index.php/journal/article/view/1195}, abstractNote={<p>While medicines are being promoted on pharmaceutical market, firms should follow the rules about pharmaceutical business ethics and also IFPMA, that were acceptabled in the beginning of the eighteeth . Advertised materials should include exactly and clear objective information about medicines and possible accessory effects. A firm is also responsible for the level of the professional skills, information and ethics behavior of a medical representative. The representatives of advertising, according to the acting legislation about advertising, should represent the information in general and specifically advertising about medicines.</p> <p>Using not ethics and not legal methods in pharmaceutical marketing affects the branches imidge and the hole Ukrainian medicine.</p&gt;}, number={1}, journal={Farmatsevtychnyi zhurnal}, author={Tkachuk, I. and Novikova, L.}, year={2008}, month={Feb.}, pages={17-19} }