Research of competitive ability and level of customers trust to children’s nutrition products

  • O.M. Kornienko -
  • I.Ya. Horodetska -
  • N.L. Herbolka -
  • S.Yu. Lototska -
Keywords: children’s nutrition products, customers trust, expert evaluation, competitive ability

Abstract

Classification of children’s nutrition products and their ranking according to the level of custom­ers trust were carried out. ft was determined that such trade names as «Nestle», «Bebivita», «Hipp» and «Nutricia» were in the greatest demand. In most cases porridges, teas and milk formulas mainly bought in pharmacies were used for babies feeding. Results of experts’ evaluation of the most often used types of children’s nutrition products showed that porridge «Malyshka» (Nutricia), milk formula «Nutrilon» (Nutricia) and tea «Milupa» possessed the highest level of competitive ability.

References

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Published
2009-06-25
How to Cite
Kornienko, O., Horodetska, I., Herbolka, N., & Lototska, S. (2009). Research of competitive ability and level of customers trust to children’s nutrition products. Farmatsevtychnyi Zhurnal, (3), 35-39. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/979
Section
Management, marketing and logistics