Outlooks of the use of intellectual neurons networks in the pharmaceutical marketing

  • Z.M. Mnushko -
  • I.V. Timanyuk -
Keywords: pharmaceutical marketing, intellectual neurons networks, methods of forecasting, demand, design of indexes

Abstract

The methods applied in pharmaceutical practice with the purpose of forecast-ing market’s conditi­on have been analyzed and selected. Grounded, that application of neurons networks in pharmacy at the decision of intricate problems will allow making optimum administrative decisions, perfect strategies, etc. Have been shown that intellectual neurons networks can be used for determination of changes of finan­cial-economical and marketing indexes.

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Published
2009-06-25
How to Cite
Mnushko, Z., & Timanyuk, I. (2009). Outlooks of the use of intellectual neurons networks in the pharmaceutical marketing. Farmatsevtychnyi Zhurnal, (3), 25-30. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/977
Section
Management, marketing and logistics