Positioning antiulcer drugs groups’ omeprazolum in the ukrainian market

  • M.M. Slobodyanyuk -
  • A.V. Ivchenko -
  • N.M. Skryleva -
Keywords: positioning, trade marks, antiulcer drugs, omeprazolum

Abstract

The marketing analysis to segment trade mark omeprazolum the domestic and foreign manufacture, presented on the Ukrainian market is lead. The basic characteristics of the given segment are allocated. Competitive environment of trade mark omeprazolum is certain; the factor of competitiveness is calculated for them. Positions of preparations omeprazolum in the competitive environment.

References

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Published
2020-07-09
How to Cite
Slobodyanyuk, M., Ivchenko, A., & Skryleva, N. (2020). Positioning antiulcer drugs groups’ omeprazolum in the ukrainian market. Farmatsevtychnyi Zhurnal, (5), 37-42. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/911
Section
Management, marketing and logistics