Marketing research in marketing management of the pharmaceutical wholesale enterprises

  • I.V. Pestun -
  • Z.N. Mnushko -
Keywords: marketing research, the pharmaceutical wholesale enterprises, planning and the organization of marketing research, questioning of heads

Abstract

The theoretical and research substantiation of marketing research as by a component of management of the pharmaceutical wholesale enterprise is resulted. Results of questioning of the firms heads, describing an existing condition of planning and the organization of marketing research are presented. Dominating directions of independent external and internal research of pharmaceutical organizations, divided expe­nses for marketing actions are established. The algorithm of planning and the organization of marketing research by the pharmaceutical wholesale enterprises is developed.

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Published
2020-07-09
How to Cite
Pestun, I., & Mnushko, Z. (2020). Marketing research in marketing management of the pharmaceutical wholesale enterprises. Farmatsevtychnyi Zhurnal, (5), 12-17. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/906
Section
Management, marketing and logistics