Complex research of emergent features in analyzing compliance, nooethical, moral and deontological relationships between participants of the pharmaceutical marquet in Ukraine (noopharmaceutics)
Abstract
Profound analysis of qualitative characteristics of advertising products (medicines, parapharmaceutics) at TV-, radio and other media has shown that, in some cases, flagrant violation of the Ukrainian Yaws «About pharmaceutical products» and «About advertising» are committed.
High level of compliance has been shown to be demonstrated by the population to doctors and pharmaceutical workers: 50,9% and 47,7% respectively.
Unsatisfactory level of compliance is manifested both by the population and pharmaceutical workers towards such sources of advertising pharmaceuticals as: advice of medical representatives, TV-, radio advertising, newspapers, journals.
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