Heuristic discoveries of events essence at tv advertising market for medicines and parapharmaceutical products in the context of nooethics and emergent features in the broadcast media

  • A.A. Babskyi -
Keywords: heuristic phenomena, TV advertisment, nooethic, noopharmacy, drugs (medicine), para pharmacy, emergency

Abstract

Systematic, complex study of general TV advertising practice, totally, and pharmaceutical products presentation, in particular, have established that over 20—25 % of TV broadcast time is taken by adver­tisement including 42—52 % (the year 2010) — by advertising pharmaceutical and parapharmaceutical products (PP).

Unprecedented violations of Law of Ukraine «About advertising» have been found out. They consist in the fact that parapharmaceutical products imitate the indications of medicinal preparations. Rather frequently, outstanding scientists — doctors, biologists, Olympic champions, Honored artists and other well known in this country personalities are invited to the advertising panel (for advertising parapharma­ceutical products).

Concrete suggestions for introducing proper order in the sphere of publicity activity are proposed.

References

1. To be or not to be a DTS - advertising for drugs in Canada // PHARMACY Weekly. - 2006. - № 30. - P. 92.
2. Zaporozhan VM The path to noetics. - A .: Odessa. State Medical University, 2008. - 284 p.
3. Zaporozhan V. // Bulletin of pharmacol. and the format. - 2008. - № 2. - P. 55-56.
4. Crimes in the field of trafficking in narcotic drugs, psychotropic substances, their analogues or precursors and other crimes against public health. Art. 325 // The Criminal Code of Ukraine: as of December 20. 2005 / Ministry of Justice of Ukraine. - Offic. kind. - K: Forum, 2006. - P. 1.
5. Karmalita E. // PHARMACY Weekly. - 2007. - № 6. - P. 103—104.
6. Karmalita E., Kunda E. // Ibid. - 2003. - № 14. - P. 85-87; No. 26. - P. 82; 2004. - № 37. - P. 84-85; No. 43. - P. 85; 2005. - № 1. - P. 84-85; No. 7. - P. 91 -93; No. 43. P. 91-93; 2006. - № 13. - P. 6-7; No. 39. - P. 98-100; No. 46. P. 98-100; 2007. - № 6. - P. 103-104; No. 7. - P. 103-104; No. 11. - P. 100-102; No. 32. - P. 90-91; No. 35. - P. 108-110; No. 37. - P. 98.
7. Code of Conduct of the Pharmaceutical Association of Ukraine // Pharmac. . - 2000. - № 1. - P. 53-58.
8. Kunda E.O. // PHARMACY Weekly. - 2006. - № 16. - P. 101—103.
9. Scientific-Practical Conference on Pharmaceutical Law in Lugansk // PHARMACY Weekly. - 2006. - № 38. - P. 5.
10. Illegal prescription of the right to purchase narcotics or psychotropic substances. Art. 319 // The Criminal Code of Ukraine: as of December 20. 2005 / Ministry of Justice of Ukraine. - Offic. kind. - K: Forum, 2006. - P. 155.
11. List of medicines of domestic and foreign production by trade names and manufacturers, which can purchase health institutions and institutions, which are fully or partially financed from the state and local budgets in accordance with the order of the Ministry of Health of Ukraine No. 86 of 27.02.2006 (as of January 1, 2007, taking into account the list of immunobiological preparations as of January 23, 2007) // Legal aspects of pharmacy. - 2007. - № 6, Part 1. - 104 p .; - Part 2. - 104 p.
12. List of medicines in medical first-aid kits of vehicles: Order of the Ministry of Health of Ukraine No. 187 of 07.07.98 // Legal aspects of pharmacy. - 2001. - P. 407-408.
13. List of medicines authorized for use in Ukraine, dispensed on / without prescriptions from pharmacies, drugstores and pharmacy booths: Order of the Ministry of Health of Ukraine No. 233 of 25.07.97, as amended by the Ministry of Health of Ukraine No. 181 of May 21, 2002 - K .: Avicenna, 2002. - 446 p.
14. The Ethical Code of the Ukrainian Doctor is adopted // Ukrainian Medical Journal. - 2009. - № 5. - P. 11.
15. Ponomarenko LA How to prepare and defend a dissertation for a science degree. // Ed. Bul. higher. certificate. Commissions, Toloka Publishing House, 2005. - P. 13.
16. Ponomarenko MS, Babsky AA, Krasnyanska TM // Pharmacist. . - 2007. - № 3. - P. 15-23.
17. Ponomarenko MS, Boryshchuk VA, Babsky AA etc. // Ibid. - 2008. - № 1. - P. 19-24.
18. Violation of the established rules of circulation of narcotic drugs, psychotropic substances, their analogs or precursors. Art. 320 // The Criminal Code of Ukraine: as of December 20. 2005 / Ministry of Justice of Ukraine. - Official view - K .: Forum, 2006. - P. 155.
19. Syatinya VA Scientific substantiation of forms and methods of information and advertising activity in the promotion of drugs in the pharmaceutical market of Ukraine: diss. for a science degree, Ph.D. formats. Sciences: Special. 15.00.01 "Drug technology and organization of pharmaceutical business". - K., 2008. - 218 p.
Published
2020-03-11
How to Cite
Babskyi, A. (2020). Heuristic discoveries of events essence at tv advertising market for medicines and parapharmaceutical products in the context of nooethics and emergent features in the broadcast media. Farmatsevtychnyi Zhurnal, (1), 3-8. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/858
Section
Noofarmatsiya