Complex marketing research of fluoroquinolones market
Keywords:
fluoroquinolones market, marketing, dynamics, demand, availability, commodity market opportunities and price situation
Abstract
Commodity market opportunities and price situation of fluoroquinolones domestic market were analyzed, groups of perspective medicines of great demand were determined, nonethical and noncorrect attitude of pharmacists toward retail price forming was proved.
References
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2. Gromovik BP, Gasyuk GD, Levitskaya OR Pharmaceutical marketing: theoretical and applied background. - Vinnitsa: The New Book, 2004. - 464p.
3. Levitskaya OR, Gromovik BP, Gasyuk GD, Yarko NB, Petrushenko NV // Pharmacist. magazine. - 2007. - №2.-С. 8-16.
4. State program for providing the population with medicines for 2004-2010, approved by the resolution of the Cabinet of Ministers of Ukraine of July 25, 2003 No. 1162 // PHARMACY Weekly. - 2003. - № 29 (400). - P. 80.
5. Ruden V.V. Insurance medicine and health insurance. - Lviv, 1999. - 304 p.
Published
2019-10-29
How to Cite
Grom, O., & Hadyak, I. (2019). Complex marketing research of fluoroquinolones market. Farmatsevtychnyi Zhurnal, (3), 10-16. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/792
Section
Management, marketing and logistics
This work is licensed under a Creative Commons Attribution 4.0 International License.
