Marketing analysis of the pharmaceutical market in Ukraine opioid analgesics

  • N. О. Datsiuk Bogomolets National Medical University, Kyiv
  • N. V. Sholoiko Bogomolets National Medical University, Kyiv
  • I. V. Zhogov Bogomolets National Medical University, Kyiv
Keywords: opioids, pharmaceutical market, marketing research, palliative care


Opioid analgesics (OA) are essential medicines, in particularly for pain relief in palliative care. At the same time the problem of availability of this medicines for medical need is common in many countries. Among the causes is limited assortment of OA market.

To research the Ukrainian market of OA the state register of medicines, the registries of US, UK, Sweden, Latvia, Estonia, Hungary, Croatia, the WHO Model List Of Essential Medicines and the International Association of Hospice and Palliative Care (IAHPC) list of essential medicines for palliative care, sales data of marketing company «Business- credit » were analyzed. Methods of system-oriented approach and marketing analysis have been used.

33 OA trade names that are 10 INN and 3 drug combination are registered at the Ukrainian market. The market is dominated by domestic products (69.4%), and injection forms (53%). In comparison with the international market Ukrainian OA market limited in assortment of INN and dosage forms of drugs. There is a perspective for registration morphine oral solution and prolonged release forms, medicines of hydromorphone and oxycodone in different forms, which are recommended by WHO and IAHPC.

Analysis of sales demonstrated that OA market in monetary terms has been increased since 2010 in 1,5. With that the market of injectable analgesics of «Zdorovye Narody», LTD, which is the main part of the market (61,6%), in ampules dropped significantly. Also, the market of nalbuphine in natural and monetary value is growing.


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How to Cite
DatsiukN. О., Sholoiko, N. V., & Zhogov, I. V. (2018). Marketing analysis of the pharmaceutical market in Ukraine opioid analgesics. Farmatsevtychnyi Zhurnal, (6), 22-31. Retrieved from
Management of pharmacy