Critical analysis of long-monitoring tv advertisement market of medicinal products, paramedytsyny, parafarmatsiyi and beer beverages in Ukraine

  • M.S. Ponomarenko -
  • G.V. Zagora -
  • T.О. Lyashuk -
Keywords: TV advertisement injuries, drugs, paramedytsyna, parafarmatsiya, television advertising, noofarmatsiya


Teleefirnyy space full promotional goods among which medicine pharmaceutical, brewery and beverage products. Studies have shown that developers, customers advertising of medicines and related specific products are often not directed in favor of the consumer - the patient. In many cases, the situation in the advertising market, plays objectionable, harmful effects on the target audience and today is a real threat to the population of Ukraine.

We need decisive and immediate action protection from extremely negative effects of advertising.


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How to Cite
Ponomarenko, M., Zagora, G., & Lyashuk, T. (2019). Critical analysis of long-monitoring tv advertisement market of medicinal products, paramedytsyny, parafarmatsiyi and beer beverages in Ukraine. Farmatsevtychnyi Zhurnal, (1), 3-7. Retrieved from
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