Formation pricing structure (cost) drugs in Ukraine in case of domestic production of Medyhronal

  • G.V. Zahoriy -
Keywords: price, pharmacy, market, vedyhronal, reference preparations

Abstract

Found that during 2008 to 01.01.2012 manufacturer of Medyhronal, despite the economic crisis and in some cases negative indicators of their own profitability held scientific and reasonable wholesale prices. Activity TV advertisement beer and vodka and simultaneous anti-alcohol drugs, actively promotes the production and seasonality of medyhronal.

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Published
2019-03-18
How to Cite
Zahoriy, G. (2019). Formation pricing structure (cost) drugs in Ukraine in case of domestic production of Medyhronal. Farmatsevtychnyi Zhurnal, (3), 3-12. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/508
Section
Management, marketing and logistics