Dangerous system of promotion and advertising beer and vodka beverages in television and advertising space in Ukraine as a real threat to public health

  • M. S. Ponomarenko -
  • G. V. Zagora -
  • O. M. Ternova -
  • O. M. Bezugla -
  • M. V. Balynska -
  • O. O. Kovaliova -
Keywords: television and advertising, bee and vodka beverages, pharmaceuticals, parapharmacy

Abstract

Cause and effect factors of active impact of the system of promotion and advertising beer and vodka beverages and drugs have been investigated. Beer and vodka beverages were shown to be the most dangerous agents in the television and advertising market since they affect the target audience, especially young people, which poses a threat to public health in Ukraine.

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Published
2019-02-12
How to Cite
Ponomarenko, M. S., Zagora, G. V., Ternova, O. M., Bezugla, O. M., Balynska, M. V., & Kovaliova, O. O. (2019). Dangerous system of promotion and advertising beer and vodka beverages in television and advertising space in Ukraine as a real threat to public health. Farmatsevtychnyi Zhurnal, (1), 3-8. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/425
Section
Management, marketing and logistics