Marketing research of the range of medicinal products based on salts of natural origin

Keywords: pharmaceutical market, marketing, sea salt, nasal spray, irrigation solution


As a source of supply of a balanced complex of salts in pharmaceutical practice, sea water (MW), sea salt (MS), obtained by the method of ordinary evaporation, or salt solutions made from standardized raw materials are used. Deep seawater (SW), typically pumped from depths greater than 200 m, contains a wealth of trace elements, including magnesium, calcium, potassium, chromium, selenium, zinc, and vanadium. Due to this, SW has the potential of a source and raw material for the creation of medicinal products for human health.

The purpose of the work was to research the assortment of preparations based on salts of natural origin and analyze the segment of such products on the pharmaceutical market of Ukraine as of June 2022.

The research was conducted on the basis of data from the State Register of Medicinal Products of Ukraine, the Morion information search program, and the classification system of the ATS electronic resource Methods of structural, statistical and graphic analysis were applied in the work, and their generalization and systematization was carried out.

It was established that on the pharmaceutical market of Ukraine, the segment of medicines, medical products and cosmetics, the source of active substances of which is SW and/or SS, is represented by 150 trade names. It was determined that by type of registration, the most common are medical products (51%) and cosmetics (42%), only 7% of registered drugs are registered. Manufacturers use sea water obtained from the deep water basins of the Adriatic, Aegean, Mediterranean Seas, Atlantic Ocean, Kankal Bay, sea water of Gullmarsfjorden. Domestically produced drugs of the investigated market segment occupy a share of 57%. Among the importing countries, the leaders are Croatia (9%) and Poland (5%). The analysis of the nomenclature established that the most common medicinal form of the drugs are nasal sprays (78%).

The obtained data show that as the active substance of saline solutions, manufacturers declare SS (56% of the nomenclature) and SW (53%), however, not all products contain information about the source of origin of SS/SW. It was determined that there are no products on the pharmaceutical market of Ukraine based on the SW and SS of the Black and Azov seas, which is the basis for research and the creation of new drugs of domestic production.


Mohd Nani S. Z. et al. Potential health benefits of deep sea water: A Review // Evidence-Based Complementary and Alternative Medicine. – 2016. – V. 2016. ‒ P. 1–18.

Global Market Study on Bottled Deep Ocean Water: Manufacturers Targeting Well-off Consumers for Increased Profits. – 2021. – Режим доступу:

Low Sodium Sea Salt Market Share & Trends Analysis, By Source (Rock, Sea), By Product Type (Large particles, Small particles), By Application (Pharma Industry, Bakery Products, Savory products) & By Region Forecast – Global Review 2020 to 2030. – Режим доступу:

Štanfel D. et al. The role of seawater and saline solutions in treatment of upper respiratory conditions // Marine Drugs. – 2022. – V. 20, N 5. – Р. 330.

Yoshioka S., Hamada A., Cui T. et al. Pharmacological activity of deep-sea water: examination of hyperlipemia prevention and medical treatment effect // Biol. Pharmac. Bull. – 2003. – V. 26, N 11. – P. 1552–1559.

Burlaka B. S. Perspektyvy stvorennia novoho intranazalnoho likarskoho zasobu na osnovi pryrodnoi syrovyny dlia kompleksnoi terapii alerhichnykh rynitiv // Aktualni pytannia farmatsevtychnoi i medychnoi nauky ta praktyky. – 2015. – T. 1, № 17 – S. 48–50.

Papsin B., McTavish A. Saline nasal irrigation: Its role as an adjunct treatment // Can Fam Physician. – 2003. – V. 49. – P. 168–173. PMID: 12619739; PMCID: PMC2214184

Strilchuk L. Promyvannia nosovoi porozhnyny solovym rozchynom: efektyvnyi i dostupnyi metod zmenshennia vyrazhenosti symptomatyky ta znyzhennia potentsialu poshyrennia COVID-19 // Zdorovia Ukrainy. – 2020. – № 20. – S. 489. – Rezhym dostupu: /files/2020/ZU_20_2020/ZU_20_2020_st31

Baula O. P. Ryzyk-oriientovanyi pidkhid do rozrobky ta vprovadzhennia farmatsevtychnoi systemy yakosti na vyrobnytstvi hotovykh likarskykh zasobiv iz produktsii in bulk // Upravlinnia, ekonomika ta zabezpechennia yakosti v farmatsii. – 2021. – T. 65, № 1. – C. 4–13.

Derzhavnyi reiestr likarskykh zasobiv Ukrainy. – Rezhym dostupu: http://www.

Kompendium – likarski preparaty. Dovidnyk likarskykh zasobiv v Ukraini. – Rezhym dostupu:

Peri´c A., Kovaˇcevi´c S. V., Bara´c A. et al. Efficacy of Hypertonic (2.3%) Sea Water in Patients with Aspirin-Induced Chronic Rhinosinusitis Following Endoscopic Sinus Surgery // Acta Otolaryngol. – 2019. – V. 139, N 6. – P. 529–535.

Znezevic Z., Popovic N., Kamber S., Mavrinac M. Nasal composition containing sea water as stability-improving excipient. United States Patent Application 20170348230 A61K9/00. – 2017, Application Number: 15/537977.

How to Cite
Saliy, O. O., Baula, O. P., Melesh, K. Y., & Kuzmina, G. I. (2022). Marketing research of the range of medicinal products based on salts of natural origin. Farmatsevtychnyi Zhurnal, (5), 23-34.
Management of pharmacy