The marketing study esearch of the range of glucometers on the pharmaceutical market of Ukraine in 2021
Achieving proper glycemic control in patients with diabetes remains a challenge, both in the world and in Ukraine. Self-monitoring of blood glucose with glucometers is recognized as a cost-effective strategy to improve glycemic control.
The aim of the work was to conduct a marketing study of the range of glucometers and test strips in Ukraine to determine their characteristics, configuration and features of use.
The objects of the study were the information of the State Register of Medical Equipment and the offers of pharmacies and online stores available to Ukrainian consumers. Used marketing, analytical, graphical, generalizing analysis.
It is established that in 2021 in Ukraine the range of glucometers is 44 models. Analysis of the device market by country of manufacture showed its import dependence. Most of the market (63.3%) is represented by producers from Asia, the second largest part (27.3%) is represented by European countries and the smallest part is provided by producers from the USA (9.1%). The range consists of 17 types of glucometers, which are encoded automatically, 2 devices – manual and 25 codeless devices. Almost all glucometers available on the market in Ukraine are calibrated by plasma, except for two that are calibrated by whole blood. Measurements with modern glucometers are very fast, mostly 5–6 seconds. Many types of glucometers are equipped with special signals: «warning of hypoglycemia» and «alarm» function (reminder of the need for self-monitoring). A small proportion of glucometers measure other blood parameters (cholesterol, hemoglobin, uric acid and ketones). Appropriate test strips for each meter model and their shelf life have been determined.
A multifaceted marketing research of glucometers, test strips and finger piercing devices on the Ukrainian market was conducted. The analysis of the market of devices for self-control by the country of the manufacturer showed its import dependence. It is established that the wide range, features of application, additional functions and complete set of glucometers give the chance to patients with a diabetes mellitus to choose the necessary device for self-control which will fully satisfy its needs and requirements. Knowledge of the features of glucometers is an important aspect for pharmacists in providing pharmaceutical services to patients with diabetes.
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