Efficiency of measures of sales promotion of pharmaceutical wholesale enterprise
Abstract
The algorithm of development process of the program of sales of medications promotion by a pharmaceutical wholesale enterprise is worked. Basic facilities of sales promotion of medications which apply in the activity wholesale enterprises in relation to pharmacies are certain. Financial viability of measures of sales promotion of medications is grounded. To that end the additional volume of sale of products is expected under act of measures sales promotions, economic effect and profitability of sales promotion. The calculation of economic efficiency of conducting of action is carried out for pharmacies by determination of indexes of growth of volume of sale of pharmaceutical products.
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