Features of the system of sale and advancement of dietary supplements in Ukraine

  • Z.N. Mnushko -
  • N.V. Sotnikova -
Keywords: dietary supplements, sale policy, distribution, promotion, segmentation of consumers, positioning

Abstract

The systems of sale and advancement of dietary supplements are analyzed in Ukraine. Basic chan­nels are certain products motion, which producers and distributors of these commodities use depending on testimonies to application, having a special purpose segments and specific of production. Marketing communications are studied: measures are set on forming of demand, segmentation of users is conducted and the basic having a special purpose segments of market of dietary supplements are certain. In obedience to the results of researches, recommendations are offered on the improvement of control after their sale positioning and advancement for the increase of level of providing of domestic users by the high-quality commodities of this group.

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Published
2008-10-13
How to Cite
Mnushko, Z., & Sotnikova, N. (2008). Features of the system of sale and advancement of dietary supplements in Ukraine. Farmatsevtychnyi Zhurnal, (5), 40-45. Retrieved from https://pharmj.org.ua/index.php/journal/article/view/1094
Section
Management, marketing and logistics