Estimation of being and perspective of demand on nootropic drugs
In the conditions of growing competition, growing demand of exceeding over supply and decline of purchasing power of the majority of Ukrainian population the problems of market segmentation are key during organization of marketing work of domestic pharmaceutical enterprises. In the article under review segmentation of nootropic drags has been carried out. The main segment of such drags users has been defined. General consumers’ preferences and also market attitude of various groups of users have been studied. The relation of responders' attitude to nootropic drags and main criteria of their choice have been found.
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